By Erik Hanberg
Four years ago, I wrote The Little Book of Gold: Fundraising for Small (and Very Small) Nonprofits. I’ve been so humbled by its success, and so glad when I hear from the numerous Executive Directors and nonprofit managers how it has helped them to better understand the basics of fundraising as it applies to small nonprofits.
But in addition to my nonprofit fundraising background, I have a “social” background as well. I’ve been a partner in a popular hyperlocal community site (Exit133.com), launched new social initiatives at both nonprofits I’ve run, and–most recently–have consulted with many nonprofits (large and small) through Side x Side Creative to improve their social media strategy.
Which brings us to this book.
The Little Book of Likes is dedicated to helping small (and very small) nonprofits build an audience of readers–and maybe potential donors and volunteers–on social media platforms like Facebook and Twitter.
This short guide leads Executive Directors and nonprofit marketing managers through the ins and outs of a simple social media strategy that is effective and sustainable. With real-world practical advice, it recognizes that nonprofit managers usually have better things to be doing than updating Facebook.
Like The Little Book of Gold, it was written specifically for small nonprofits as a “road map” to the often confusing and changing world of social media.
I’m excited to announce it will be launching later in March (exact date still TBD). But I’m very excited about getting this helpful too out into the world!