Side x Side is happy to announce that Erik’s most recent book, The Little Book of Likes: Fundraising for Small (and Very Small) Nonprofits is now available on all major book sites:
The Little Book of Likes is dedicated to helping small (and very small) nonprofits build an audience of readers–and potential donors and volunteers–on social media platforms like Facebook and Twitter.
In many way, it describes the core of the work Side x Side does when we work with nonprofits on social media. We often work with large nonprofits on this kind of specialized work, but for small nonprofits who want to implement a plan themselves, this book should be very helpful to that process.
This short guide leads Executive Directors and nonprofit marketing managers through the ins and outs of a simple social media strategy that is effective and sustainable. With real-world practical advice, it recognizes that nonprofit managers usually have better things to be doing than updating Facebook.
Like The Little Book of Gold, it was written specifically for small nonprofits as a “road map” to the often confusing and changing world of social media.
If you work in nonprofits and need some guidance in social media, I hope you will check it out!