Every Business Will Be A Publisher
We've long been singing the praises of independent publishing for more than just authors. Nonprofits and businesses can both benefit from publishing. Not just because of the potential for income, but because of the marketing and sales opportunities that come
Announcing “The Little Book of Likes” — Social Media for Small (and Very Small) Nonprofits
By Erik Hanberg Four years ago, I wrote The Little Book of Gold: Fundraising for Small (and Very Small) Nonprofits. I've been so humbled by its success, and so glad when I hear from the numerous Executive Directors and nonprofit managers how
Ask An Author: Should I Produce an Audiobook?
By Erik Hanberg For the last four months, I've had my non-profit fundraising guide for sale as an audiobook on Audible and iTunes. The decision to put it there was a bit of an experiment, and I'm happy to report that
Be Mine … For Longer!
Mutlicare Health System commissioned this infographic from Side x Side to give helpful information about heart health. Easy to share on Pinterest or Facebook, infographics are great tools for communicating a lot of information at once. We were very excited
Using Facebook to Stay Connected
Facebook is not an end in and of itself. You’re not trying to get people to like you on Facebook simply because it feels good. Think about someone liking your page on Facebook as being the same as if they gave
Building an Audience on Facebook
As usual, the best way to get noticed online is to post things people want to see. It’s especially true on Facebook because when someone likes or comments on your nonprofit’s post, other people see it, even if they haven’t liked
Ask An Author: “How do I get reviewers to read my book?”
Getting people to read a book from an unknown author with no track record is hard work. When I published The Saints Go Dying, I uploaded the text, the cover, and poof, I thought I was done. Only later did I
Getting Your Nonprofit Started on Facebook
At some point in the past, every business had to have a phone number. It was odd if they didn’t have one. Then they had to get voicemail. Then they had to get a website. Now it’s Facebook. Your nonprofit needs to
How to Build An Audience For Your Blog (The Basics)
I firmly believe that if you are writing an interesting, funny, or informative blog, that people will find your blog … eventually. But you can jumpstart that process to build your audience of readers very quickly. Start with your current audience Let donors,
What To Blog About
Previously we’ve covered why your nonprofit should blog and how to set up your blog. But what should you actually blog about? If you’re going to try to write two or three blog posts a week, it’s important to have at least some idea