Should you start a podcast?
Podcasting is the future of radio. For the podcast listener, podcasting is like having a fully customizable radio station on the go, wherever you are. I listen to podcasts in the car, on walks, and when I cook. And what I’m
Six social media lessons from the movie Chef
Last night Mary and I saw the movie Chef at the Grand Cinema starring Jon Favreau and a very good supporting cast. It’s a fun, comfortable comedy with humor throughout. But I was struck by its accurate depiction of social media.
Six Ways To Get Your Content Noticed (2014 edition)
Content strategy and content marketing is ever-changing, no more so than right now. The most recent news is that Facebook has slashed the number of "organic views" on posts from pages, which means that links to blog posts or great photos
Alyssa Christensen, Content Writer Extraordinaire
We always love a chance to work with marketer and content-writer Alyssa Christensen. Alyssa is a wonderful freelance content writer, who brings a special pop to her writing projects. Blog posts need to be informative and engaging, and Alyssa is a
Author Earnings … Revealed!
If you've ever thought of dipping a toe in the waters of publishing, this is a must-read report. It's very data heavy and is incredibly revealing about what's going on behind the curtains of self-publishing. (The server hosting the site crashed shortly
The Skydiving Agent: Marguerite Giguere
This blog post is part of the series featuring the cool people we get to work with at Side x Side. We have many people who help us deliver great service and expertise to our clients, and we thought it
What’s the best $5 you can spend on marketing?
This week, Side x Side Creative was invited to be at the Tacoma Means Business event to help small businesses in Tacoma learn a little more about getting online (you can read about what Side x Side had to say
Side x Side’s Secret Guide to a Tacoma Summer
Everyone knows that summer in Tacoma starts until after the 4th of July. So here is a Secret Summer Guide to places you might not think of for some summer-time fun.
The Little Book of Likes is now available!
Side x Side is happy to announce that Erik's most recent book, The Little Book of Likes: Fundraising for Small (and Very Small) Nonprofits is now available on all major book sites: Kindle Paperback Nook Kobo The Little Book of Likes is dedicated to helping small
Every Business Will Be A Publisher
We've long been singing the praises of independent publishing for more than just authors. Nonprofits and businesses can both benefit from publishing. Not just because of the potential for income, but because of the marketing and sales opportunities that come