42 Sketches By Michaela Eaves
As a boutique marketing company, Side x Side was built to adapt and flex to a client's specific needs. In addition to the core of Mary and Erik, we bring on talented designers, writers, illustrators, and strategists, hand-picked for each
What’s the best $5 you can spend on marketing?
This week, Side x Side Creative was invited to be at the Tacoma Means Business event to help small businesses in Tacoma learn a little more about getting online (you can read about what Side x Side had to say
The Little Book of Likes is now available!
Side x Side is happy to announce that Erik's most recent book, The Little Book of Likes: Fundraising for Small (and Very Small) Nonprofits is now available on all major book sites: Kindle Paperback Nook Kobo The Little Book of Likes is dedicated to helping small
5 Tips for Launching a Kickstarter Campaign
by Erik Hanberg Originally published in Marylhurst Unlimited, now available online at Issuu Need a bag that works equally well as a briefcase as it does a grocery bag? Matt Geiger did, and he had a hunch other people did too. But
Announcing “The Little Book of Likes” — Social Media for Small (and Very Small) Nonprofits
By Erik Hanberg Four years ago, I wrote The Little Book of Gold: Fundraising for Small (and Very Small) Nonprofits. I've been so humbled by its success, and so glad when I hear from the numerous Executive Directors and nonprofit managers how
Be Mine … For Longer!
Mutlicare Health System commissioned this infographic from Side x Side to give helpful information about heart health. Easy to share on Pinterest or Facebook, infographics are great tools for communicating a lot of information at once. We were very excited
Using Facebook to Stay Connected
Facebook is not an end in and of itself. You’re not trying to get people to like you on Facebook simply because it feels good. Think about someone liking your page on Facebook as being the same as if they gave
Building an Audience on Facebook
As usual, the best way to get noticed online is to post things people want to see. It’s especially true on Facebook because when someone likes or comments on your nonprofit’s post, other people see it, even if they haven’t liked
Getting Your Nonprofit Started on Facebook
At some point in the past, every business had to have a phone number. It was odd if they didn’t have one. Then they had to get voicemail. Then they had to get a website. Now it’s Facebook. Your nonprofit needs to
How to Build An Audience For Your Blog (The Basics)
I firmly believe that if you are writing an interesting, funny, or informative blog, that people will find your blog … eventually. But you can jumpstart that process to build your audience of readers very quickly. Start with your current audience Let donors,